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Engineering & Design Insights

Ideas from the studio

Perspectives on software engineering, product design, and building digital systems that hold up in production.

12 articles5 topicsBy engineers & designers
Designing for Spatial Computing and Tactile Interfaces
Featured
Design8 min readSep 2026

Designing for Spatial Computing and Tactile Interfaces

Priya RamanPriya Raman·Head of Design

All Articles

From the studio

11 articles

The Architecture Behind High-Fidelity Web MotionEngineering
9 min readAug 2026

The Architecture Behind High-Fidelity Web Motion

A deep dive into 60fps canvas shaders, WebGL compositing, and performance-first CSS orchestration.

Marcus BellMarcus Bell·Head of Engineering
Why Brand Identity Must Live Inside the Design SystemBrand
7 min readJul 2026

Why Brand Identity Must Live Inside the Design System

Bridging the gap between static brand guidelines and living, responsive product components.

Priya RamanPriya Raman·Head of Design
Performance Budgets That Actually WorkEngineering
8 min readJun 2026

Performance Budgets That Actually Work

Moving beyond Lighthouse scores to build real performance guardrails your team will respect.

Marcus BellMarcus Bell·Head of Engineering
Design Tokens in Practice: From Figma to CodeDesign
7 min readMay 2026

Design Tokens in Practice: From Figma to Code

How a single source of truth for colour, spacing, and type eliminates drift between design and engineering.

Priya RamanPriya Raman·Head of Design
Accessibility Beyond Compliance: Building for EveryoneDesign
8 min readApr 2026

Accessibility Beyond Compliance: Building for Everyone

Why WCAG compliance is the floor, not the ceiling, and how inclusive design improves the product for all users.

Priya RamanPriya Raman·Head of Design
Scaling Design Systems Across Multiple ProductsBrand
9 min readMar 2026

Scaling Design Systems Across Multiple Products

Lessons from maintaining consistency when your design system serves more than one product team.

Priya RamanPriya Raman·Head of Design
Native vs. Cross-Platform: A Decision Framework That Isn't ReligiousEngineering
9 min readFeb 2026

Native vs. Cross-Platform: A Decision Framework That Isn't Religious

Why the native-versus-cross-platform debate is really five smaller engineering questions, and how we answer each one before writing a line of code.

Marcus BellMarcus Bell·Head of Engineering
Zero-Downtime Database Migrations: A Field GuideDevOps
8 min readJan 2026

Zero-Downtime Database Migrations: A Field Guide

The expand-contract pattern, the mistakes that turn a routine schema change into an incident, and the checklist we run before every production migration.

Tomas WeberTomas Weber·Lead DevOps Engineer
Observability Is a Product Decision, Not Just an Ops OneDevOps
7 min readDec 2025

Observability Is a Product Decision, Not Just an Ops One

Why the dashboards nobody checks are a symptom of choosing the wrong metrics, and how we tie monitoring to the thing users actually feel.

Tomas WeberTomas Weber·Lead DevOps Engineer
Running Design Critiques That Actually Improve the WorkDesign
8 min readNov 2025

Running Design Critiques That Actually Improve the Work

Most critique sessions default to an opinion contest or a rubber stamp. Here's the structure we use to make them produce better decisions instead.

Priya RamanPriya Raman·Head of Design
Fixed Scope vs. Dedicated Squad: Choosing the Right Engagement ModelStrategy
7 min readOct 2025

Fixed Scope vs. Dedicated Squad: Choosing the Right Engagement Model

The two pricing models we offer solve different problems. Picking the wrong one is the single biggest predictor of a frustrating engagement — on both sides.

Alias KovacsAlias Kovacs·Founder & CEO

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